Travel Article Marketing : Are You Missing Out?

Are you utilizing travel article marketing? If not, you could be leaving a lot of money and traffic on the table.

I credit travel article marketing for helping make my marketing effort, especially the initial push, much easier. It helps get new travel sites indexed lightning fast. Article marketing can generate sales, leads, and give you extra spots in the search engines.

In this intro article about travel article marketing, I want to get you up to speed quickly. If you’re already aware of what article marketing brings to the table, feel free to move along.

Travel Article Marketing Benefits

Let’s cut to the chase. By utilizing travel article marketing, you’ll be accomplishing three goals for your Web site.

1. Article marketing helps you build and maintain your brand.
2. Article marketing brings in targeted traffic to your Web pages.
3. Article marketing establishes valuable incoming links to your site(s).

Travel Article Marketing Process

The process of travel article marketing is extremely simple. Here are the steps involved:

1. You write (or have written) a travel article.
2. You submit the travel article to an article directory—there are hundreds.
3. Your article goes live on the directory and is seen by others.
4. You repeat the process.

Travel Article Layout

Each travel article you market with consist of three main components:

1. A headline—the flashier, the better.
2. The article itself.
3. A block of text about you, your site(s), whatever. This text will include 1-2 links to your desired Web pages.

Travel Article: After Approval

When your travel article is approved, visitors and other site owners see it. You have a couple ways to score.

First, visitors come to your travel article on whatever article directory it’s listed at and then perhaps click over to your site. Second, another site owner might like your article and use it, along with your links.

If you’d like to see an article in action, check out this one I marketed: Click to view article in new window.

The article is about making money in the honeymoon tourism business and as you can see on the bottom, it contains a couple links back to Web pages I was interested in promoting.

Other sites have used this article as well. In fact, I’ve got articles being used that I wrote years ago.

If you aren’t utilizing travel article marketing for your Web site(s), you’re missing out.

In future articles, I’ll go deeper into article marketing and we’ll explore tips and tactics to use for maximum effectiveness.